The “Galaxy Buds + BTS Edition” won the Best of Innovation this year and attracted attention.ĬES 2021 INNOVATION AWARD PRODUCT 『Galaxy Buds + BTS Edition』
“CES” is held in Las Vegas every year and attracts attention, but it may be a merit that anyone could participate without spending time and money because it was held online.īy the way, among those introduced in “CES 2021”, the award given to products boasting particularly high innovation is “Best of Innovation”. This is the sixth time this year, and due to the spread of the new coronavirus infection, it was held online for the first time. Source: Max Weinbach on Twitter, Samsung Mobile on Twitter.The IT technology trade fair “CES 2021” was held from January 11th to 14th (Japan time), 2021. Samsung is excited to provide unique and exciting experiences through various partnerships in art, fashion, and with creative influencers around the world. Other than the special colour, the left bud has a purple BTS logo and the right bud a purple heart.įor what it's worth, I've reached out to Samsung a few days back about this collab - here's the response from the Samsung Singapore's spokesperson: So now the question is: what product is it going to be? Is it the Galaxy S20, Galaxy Z Flip, or some other Galaxy phone? Since the Galaxy Z Flip already has a mirror purple version, my first guess is this would be the Galaxy S20, which doesn’t have a purple variant at the moment.īut guess no more: XDA Developers’ Max Weinbach has now confirmed on Twitter that it's a mirror purple version of the regular S20.Īdditionally, according to a teardown of the code of the latest Galaxy Buds+ plugin from Google Play, there will also be a new Galaxy Buds+ TWS earbuds draped in - you guessed it - a purple hue. Clearly, Samsung hopes that BTS fans would turn up in droves to get the limited edition product.
Even the July 9 launch date is chosen for a reason: that’s the date BTS announced its fan club name back in 2013 (A.R.M.Y (아미), by the way). I mean, the signs are all there on the box: the seven purple hearts and the purple BTS logo. If the clip tells us anything, it’s this is a collaboration between Samsung and BTS, the South Korean boy band that the company officially partnered with since February to be its product spokesperson (spokesgroup?). Samsung to launch BTS-themed Galaxy S20 and Galaxy Buds+ on July 9Īccording to this Twitter post by Samsung Mobile, the Korean Android phone manufacturer is about to launch a new… something on July 9, with pre-orders starting from June 19 to July 5.
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